Increasing competition, access challenges and budgetary constraints means teams are under mounting pressure to get more out of their assets. More than ever teams need product brand strategies that drive performance in a complex landscape.

Good strategy means clear choice about direction, based on customer insight and competitive advantage- executed brilliantly. Simple!

In practice, successful strategic planning requires expert navigation of multiple data sources, rapidly evolving markets, changing stakeholders and the internal cross-functional environment.

Cello Health has been developing, co-creating and pressure-testing brand strategies across all stages of the lifecycle for 25 years. Our Red Thread methodology is founded on best practice strategic principles, and ensures your plan hardwires environmental changes and customer insights into your strategy and tactical plans.

“You have enabled a consistent approach to be possible with clarity and focus for the brand for the first time. Importantly the whole brand team went on the journey together which ensured significant engagement and buy-in. We could not have done it without you.”

This is not just about a process. We will work with you to make it happen, creating an immersive experience that drives constructive challenge, collaboration and consensus, and ultimately better brand plans.