What we do

Scientists, strategists and marketers
We have built a unique blend of senior client-side commercial experience, consulting specialists, and therapy area expertise to guide healthcare companies through complex challenges in order to make confident commercial decisions across the product lifecycle

  • Increasing competition, access challenges, and budgetary constraints means teams are under mounting pressure to get more out of their assets. More than ever teams need product brand strategies that drive performance in a complex landscape.

    Good strategy means clear choice about direction, based on customer insight, and competitive advantage- executed brilliantly. Simple!

    In practice, successful strategic planning requires expert navigation of multiple data sources, rapidly evolving markets, changing stakeholders, and the internal cross-functional environment.

    Cello Health Consulting has been developing, co-creating, and pressure-testing brand strategies across all stages of the lifecycle for 25 years. Our Red Thread methodology is founded on best practice strategic principles and ensures your plan hardwires environmental changes and customer insights into your strategy and tactical plans.

    “You have enabled a consistent approach to be possible with clarity and focus for the brand for the first time. Importantly the whole brand team went on the journey together which ensured significant engagement and buy-in. We could not have done it without you.”

    This is not just about a process. We will work with you to make it happen, creating an immersive experience that drives constructive challenge, collaboration and consensus, and ultimately better brand plans.

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  • Whether the asset is in early commercial development, approaching launch, or on the market, competitor insight is one of the most important aspects of situational analysis. It’s an important determinant of strategy but often one of the most difficult areas to interpret. That risks competitor moves that haven’t been anticipated or thought through and for which no response plan is in place.

    Cello Health Consulting’s Competitive Strategy program is based on a unique 6D approach that predicts the most likely competitor moves, identifies the implications and delivers a competitive strategy which is implemented and tracked.

    • DEFINE your competitive set
    • DISCOVER insights about competitors
    • DECODE their strategy
    • DISTILL the implications for strategy
    • DELIVER a competitive plan
    • DASHBOARD to track competitor moves

    “I have worked with Cello Health Consulting on various projects and they have always met or exceeded my expectations. Whether it was for more tactical projects, such as competitor simulations or strategic projects such as brand planning, Cello always brought incredible value to the results because they intimately understood the market and challenged us to think differently.”

    Central to our approach is taking teams beyond the obvious by getting under the skin of the competition. Only when you see the world the way your competitors do, can you feel confident your strategies give you sustainable competitive advantage.

    Read the latest case study 

  • Product launches can be the most exciting periods in a company’s history. Yet only 30% of assets recover their risk-adjusted R&D costs during lifetime sales. Unmet need and a product’s value proposition play their part, but the quality of strategy, planning, and organizational execution are also key determinants of a trajectory that is often set in the first 12 weeks. Two different companies with the same asset will produce remarkably different results.

    “Cello Health Consulting provided invaluable support in developing the launch strategy. As well as sound strategic input, they provided rigor, structure and clear process. They also gave focus to a geographically dispersed team and achieved the project in tight timelines.”

    Cello Health Consulting has significant experience in launching products, having worked within industry, and as consultants, across rare, orphan, specialist, and primary care sectors. Our LaunchPRO framework – Plan, Readiness and Organization – is built on our deep understanding of launch, from critical thinking, coordination and cross-functional alignment, to the sheer hard work to get across the finish line. Our Launch experts challenge and support clients to deliver a robust strategy, with disciplined implementation, enabled by a focused and aligned organization.

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  • The world is not getting any simpler. In most markets clinical and commercial teams developing a long-range plan must negotiate a multitude of uncertainties that lead to a seemly infinite and perplexing range of scenarios. Somehow a variety of assumptions around technology, regulatory, access, product profile, competitors, and customers has to condense into a concise and coherent strategy.

    “What I most appreciate about Cello Health is their willingness to tell us what we do not want to hear. We rely upon a number of external partners. Among all agencies, Cello Health projects result in the highest levels of confidence in the quality of the final product.”

    Scenario planning is a powerful thinking approach that is becoming an increasingly important component of early phase planning, launch strategy and life cycle management. Cello Health Consulting are expert practitioners of scenario planning, employing a robust approach to build, identify, prioritise and characterise the scenarios that stretch strategic thinking. We design research into the future and fuse analytical and creative techniques to bring scenarios to life. Common and scenario-specific issues can then be translated into core strategies and contingency plans. You may not be confident of the world but you can be confident in your plans!

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  • A new era of patient-centricity is emerging in pharma as patients move from passive acceptors of prescribing to active participants in decisions that affect their health and wellbeing. Due to increasing mobilization and supportive technology, patient associations, friends, family, and caregivers are seeking to partner with the industry from clinical trial design to launch and beyond.

    “The project gave us real direction as it enabled us to consult with customers to understand the real difficulties faced on a day to day basis in ensuring high quality and consistent patient care, and to co create with them practical solutions that would both add value and drive improved outcomes. Great results and we really enjoyed working with you!”

    At Cello Health Consulting, we apply our critical thinking to the patient landscape, helping clients develop a more strategic approach to patients in an environment that is increasingly overloaded with tactics. From the patient journey to partnerships, patient personas to prescriber pathways and patient support programs to payor value discussions, we signpost unmet needs, shine a spotlight on competitive differentiation, and use co-creation to redefine stakeholder experiences and solutions. Overall we help ensure that patient-centricity moves from a minority silo to an organization-wide priority.

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  • We pride ourselves on the fact that delivering expert commercial assessments of development-stage assets is at the core of Cello Health BioConsulting’s continuously growing experience, insight and knowledge. We have deep scientific and commercial expertise across all therapeutic categories, with a focus mirroring today’s biopharmaceutical pipeline.

    Our deep expertise, blended with primary and secondary research, is leveraged to create a prophetic target product profile that is refined and evaluated within the context of the product’s unique positioning in the future clinical and competitive environment.

    Project outputs typically include insight into the product’s market potential (in the form of a full revenue/NPV model) as well as recommendations for risk reduction and value optimization at early points in development.

    Read the latest case study Learn more about BioConsulting

  • Cello Health BioConsulting’s Search & Evaluation practice has assisted clients for more than 25 years to execute on strategic goals in order to establish a new presence or to grow an existing presence in specific therapeutic and specialty areas.

    Using a comprehensive and transparent process, we work collaboratively with our clients to deliver actionable partnering and in-licensing opportunities. We start by determining clear criteria for the identification of programs that fit with company strategy and then apply those criteria toward the prioritization of assets and/or companies that best match those criteria. For opportunities that rise to the top, we provide a deeper analysis of market potential, and we identify value inflection points to optimize partnering strategies.

    Read the latest case study Learn more about BioConsulting

  • Strategic advice for portfolios or platforms at early stages of development can shape the development plan and maximize potential for clinical and commercial success. Toward this goal, Cello Health BioConsulting works with our clients to identify and assess indications for development, prioritize and sequence potential indications, define value inflection strategy for clinical candidates and advise on optimal time and stage of development for partnering

    Read the latest case study  Learn more about BioConsulting

Delivering success

Explore our case studies below to see how we’ve delivered success for our clients

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Asset and Brand Strategy

A new strategic process driving country and functional alignment

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Asset and Brand Strategy

Competitor Planning and Response

Informing Phase III requirements in an increasingly competitive environment

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Competitor Planning and Response

Successful Launch Planning

Ensuring successful biologic launch through organizational transformation

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Successful Launch Planning

Scenario Planning

Evaluating where to play in the Microbiome

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Scenario Planning

Patient Engagement

Understanding the intersection between the patient flow, the patient journey and the patient experience in pain management

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Patient Engagement

Opportunity Assessment

US commercialization strategy for target asset

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Opportunity Assessment

Opportunity Search and Evaluation

Identifying the optimal commercial partner

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Opportunity Search and Evaluation

Portfolio and Platform Strategy

Strategic development of gene editing platform technology in rare disease

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Portfolio and Platform Strategy

Let’s work together

The journey to scientific and commercial success is often complex and always critical. If you are looking for an expert partner to help steer you to confident solutions, contact us today

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