Whether the asset is in early commercial development, approaching launch or on the market, competitor insight is one of the most important aspects of situational analysis. It’s an important determinant of strategy but often one of the most difficult areas to interpret. The risk of not doing this properly is that competitor strategies and tactics are not anticipated or thought through, meaning there is no effective proactive or reactive response plan in place.
Cello Health’s Competitive Strategy program is based on a unique 6D approach that predicts the most likely competitor moves, identifies the implications and delivers a competitive strategy which is implemented and tracked.
“I have worked with Cello Health Consulting on various projects and they have always met or exceeded my expectations. Whether it was for more tactical projects, such as competitor simulations or strategic projects such as brand planning, Cello always brought incredible value to the results because they intimately understood the market and challenged us to think differently.”
Central to our approach is taking teams beyond the obvious by getting under the skin of the competition. Only when you see the world the way your competitors do, can you feel confident your strategies give you sustainable competitive advantage.