Scientific and Creative Communications

Evidence is at the core of everything we do, and our focus is on making evidence matter to relevant stakeholder audiences. We partner with client teams to communicate all types of evidence in a strategic, efficient and compliant manner throughout the lifecycle. The evidence-based content we develop is the foundation for an array of initiatives we implement to facilitate scientific exchange across the medical, marketing and corporate communications spectrum.

Our strong heritage in strategic publications planning enables us to provide comprehensive evidence dissemination planning and tactical implementation support to our client partners. We uphold the highest standards of strategic medical publications practice and ensure adherence to guidelines as well as our client’s own SOPs. Our teams also critically review existing clinical and HEOR evidence analysis and generation plans to identify specific sub-analyses, end points and outcome measures to consider for future studies that will ultimately strengthen the foundational evidence base.

“The IWAA meeting went very well and the poster was very well received. Thanks to all involved who helped make this happen such that this data could be shared at our regional conference. I especially appreciate your hard work submitting this encore poster presentation at the IWAA.”
Global Strategic Publications Client

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We collaborate with clients to develop strategies that are informed by the in-depth disease and treatment landscape assessments and gap analyses we conduct. Our approach to these assessments is customized based on each client situation utilizing an array of methodologies to provide actionable outputs teams can utilize to drive programming forward.

Our teams use a combination of desk and primary research to gain insights into current thinking around mechanisms of disease, understand available therapeutic options and the relative strengths and limitations of each, characterize unmet clinical needs, and map the patient journey from symptom presentation to diagnosis, treatment, and management.

“Let me say now how much we have appreciated your excellent work. This is not an easy field, nor were the objectives easy to sort out … but you guys did a great job putting together a wonderful reference document that will have utility beyond this meeting.”

Global Medical Affairs Client

The analyses we conduct help to uncover unmet needs and evaluate the therapeutic area to uncover key themes and trends, uncover gaps, understand customer needs, assess competitor noise, and address key questions. Findings are used to inform key differentiation points that help guide clinical and HEOR evidence generation planning, and are also leveraged to develop the scientific platform and value proposition for an asset or brand, as well as to identify educational program opportunities.

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The scientific platforms we develop are foundational to the core content that is used in all strategic communications programming. Aligned to the overall strategy, the platform ensures consistency and core story integration across all disease-state and asset-specific scientific communications efforts and informs overall strategy development, tactical programming, and evidence generation planning.

We develop and implement impactful and relevant content, delivered through a range of multichannel initiatives, to extend reach across audiences and effect sustainable change. Our teams combine scientific strategy expertise with creative thinking to create visualizations that effectively and intuitively communicate the scientific story through MOA/MOD animations, medical illustration, interactive PowerPoints, videos, and enhanced visual reporting of data.

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We help clients build and sustain meaningful relationships with experts and influencers, professional organizations, and NGOs to impact change over the long term. Our team members are adept at identifying the appropriate scientific and clinical healthcare professionals to support client needs, and have established strong and productive relationships with experts across disciplines to gain valuable insights and input to their strategic communications programs. We enlist investigators to guide clinical program development and engage thought leaders in the development of an evidence-based scientific platform and core content to communicate the scientific story and achieve optimal uptake within the target stakeholder audience.

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We create multifaceted campaigns and programs that are designed to disrupt the status quo, change behavior, and connect health care providers and patients to your brand. We collaborate with cross-functional teams to create truly integrated strategic communications programming to disseminate the core evidence-based scientific platform and value story through an optimal mix of platforms and channels to reach all relevant stakeholder groups. The collaborative process we employ might include a client-agency work session to reach consensus on overall objectives and audience priorities to inform development of detailed recommendations aligned with overall strategy.

“I am writing to say a big thank you to the team for all of your work on [congress] projects. As you know, there was an extremely high volume of activity at the [congress] this year, and I was very pleased with and proud of the end result of our work. The oral presentations and posters all looked very professional and I felt each presentation went well and was well received by the audience.”
Global Medical Affairs Client

The plans we develop integrate all expert engagement, medical education and associated communications tactics to help teams effectively communicate the scientific story to key stakeholder audiences. These plans include specific, focused, and targeted recommendations aligned with data availability, audiences and timing are included, along with clear identification of immediate and future opportunities.

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