Whether it is understanding the ‘system’ and how it operates within a new therapy area, or providing customer insight to inform the development of a new communications campaign for an in-line brand, our qualitative research team takes a business need and translates it into research design that will ultimately enable clients to progress their brand strategy.
Our research design at a project-by-project level takes us beyond traditional methodologies to develop innovative approaches like Kaleidoscope, TriSight, InConcert, Co-Discovery and Connected Moments, which get us way beyond a discussion based on perception and memory, and into what is really going on.
“Cello Health Insight consistently helps us to be innovative in how we go about getting answers to our questions in the research.”
We are uncovering real, deep insight into beliefs, motivations, and drivers at an emotional as well as clinical, and rational level. This enables us to work with clients to identify how to bring about the necessary shift(s) to align customer behavior with a new asset or in-line brand