Business Insights and Analytics

Whether it is understanding the ‘system’ and how it operates within a new therapy area, or providing customer insight to inform the development of a new communications campaign for an in-line brand, our qualitative research team takes a business need and translates it into research design that will ultimately enable clients to progress their brand strategy.

Our research design at a project-by-project level takes us beyond traditional methodologies to develop innovative approaches like Kaleidoscope, TriSight, Carousel, Co-Discovery and Connected Moments, which get us way beyond a discussion based on perception and memory, and into what is really going on.

“Cello Health Insight consistently helps us to be innovative in how we go about getting answers to our questions in the research.”

Director, Business Insights

We are uncovering real, deep insight into beliefs, motivations, and drivers at an emotional as well as clinical, and rational level. This enables us to work with clients to identify how to bring about the necessary shift(s) to align customer behavior with a new asset or in-line brand

IQ, our dedicated quantitative practice, is built on a foundation of over 30 years’ healthcare experience. Our driving force is to provide better solutions to our clients’ problems and deliver strategically valuable insight.

We seek to challenge conventional thinking, are constantly curious, explore and incorporate cutting-edge advanced analytics, and behavioral economics that bring added-value to clients. Our research supports strategic and tactical decision-making at key stages of an asset’s lifecycle:

‘Far’ – For assets far from launch, we offer TPP evaluation and market understanding to support Go/No Go decisions.

‘Near’ – For assets nearer launch, we specialize in patient pathway/flow & market sizing, demand assessment, communication evaluation, and market segmentation.

‘Here’ – Launch effectiveness monitoring, forecasting, and predictive modeling.
Our clients’ needs and objectives are always unique. So we custom-build intelligent but transparent approaches that get to the heart of the problem.

“Just to make it official – GREAT job team! The structure, positioning, delivery, slides, analytics and charting… You nailed it. Basically, well done me for choosing an excellent research partner!”

Manager, Strategic Insights & Analysis

 

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Providing a lens into the patient’s world where your drug ‘lives’. As specialists in patient research, we are translators of the patient voice and interpreters of behavior – turning your end customer insights into strategically valuable thinking.

We offer unrivaled expertise in patient and caregiver research to help you achieve a variety of objectives across patient journey work, disease burden scoping, dialog analysis, support service optimization, and ecosystem mapping.

The patient experience is holistic, much is non-verbal, recall is imperfect, and drivers and barriers to activation are as much emotional as clinical. So, we go where they are and connect through multiple channels to their real world to get to the truth. We employ advanced techniques from the worlds of academia, psychotherapy, anthropology, and forensic psychology. Our experienced eyes interpret all this to bring you actionable insights to meet your strategic needs.

“It has been a real pleasure to work with the team, from the onset they were able to absorb the brief, understand our requirements and elevate these into a project that exceeded our expectations. The delivery of results was of a very high standard; importantly, the findings were able to be acted upon! I would have no hesitation in recommending them.”

Global Insights Lead, Rare Diseases

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Our digital team is dedicated to both understanding the impact of digital on our clients’ businesses as well as harnessing new digital technologies and applying them to the process of research and insight.

The team is well practiced in the disciplines of traditional pharma market research, innovation and technology, platform development and delivery, and consumer marketing. In addition, we have specific digital innovation experts tasked with consistently re-evaluating and updating both our thinking in the digital space and the development of new digital research methodologies.

“Having a superior methodology and knowledge of the market was an unbeatable combination along with Cello’s easy, enthusiastic, insightful approach.”

Director, Strategic Insights & Analysis

Applying all this, we then draw upon a range of approaches reflecting the multifaceted nature of digital engagement. These include short and long-term eVillage online communities, in-the-moment capture, mobile, passive and social methodologies as well as more traditional approaches to really understand the digital opportunity.

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Experience First is a unique research offering tailored for discovering opportunities for and guiding the development of, device-based, digital, and service offerings. It’s a fusion of proven research methods, user-experience principles, and design thinking that can uncover insights elusive to traditional market research approaches alone.

Experience First draws from the emergent field of “user experience,” which enables a better understanding of people, their environments, and their goals. It also integrates design techniques, including the innovative use of stimuli and prototypes, to better communicate new ideas to people. Experience First “humanizes” change and technology in ways that better enable people to respond to them.

“I believe the quality of work that Cello Health Insight delivers to be consistently excellent, delivered by knowledgeable and flexible experts.”

Market Intelligence Manager

With Experience First, we can engage in more meaningful discussions with people, yielding richer insights based on a more rigorous and critical assessment of new ideas and innovations. Accordingly, this approach is effective in informing business decisions tasked with how to use technology to innovate and cultivate change.

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CELLO HEALTH LOGIC is a specialist healthcare social media insight and analytics business. We offer healthcare industry expertise with digital savvy to enable us to navigate, translate, and contextualize the vast streams of information to deliver more meaningful insights from social data.

Our digital healthcare research heritage means we have the ability to not only deliver real insights, but to interpret the implications and guide the critical business decisions to inform future strategies in a digital world. We blend specialist data sources, technology and human understanding, underpinned by industry expertise, to provide fundamental context and ensure deeper insights.

“The approach proposed and used, even though being a new methodology to us, has proved to be very successful by showing us the sincere feelings and comments of our target group directly.”

Customer Insights Analyst

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