It goes without saying that strategic planning is an important determinant of the success of any asset, brand or portfolio. Done well it can set direction, shape performance, provide focus for the organisation and enable thoughtful allocation of resources. But add in the reality of project management, team alignment, coordination across geographies, review meetings, slide development, rehearsals and often the sheer length of the process, and it can sometimes start to feel like an obstacle to implementation or getting on with the day job.
It’s useful to remind ourselves however, that on one level strategy isn’t that complex, or at least there aren’t that many options. I’m going to argue that there are 10 commercial strategies in pharma. I invite readers to dispute this. Whatever the final number I suspect it will be finite and manageable…
Complete the information below to download your free copy of the White Paper
For further information about our range of servicesContact Us
Happy MedComms Day 2021 from Cello Health’s Global Communications Team
White paper by Jeffrey M. Bockman, PhD. Biotech and Breakthroughs in Immuno-Oncology
Join us at Cancer Progress, Virtual May 4-6 2021 ❝ Inspiring Cancer Progress through engaged stakeholder dialogue ❞
The biotech industry is in an exciting period of growth and innovation, the number of new products being registered continues to increase year on year, with a significant proportion of these being novel, first in class medicines.
The journey to scientific and commercial success is often complex and always critical, if you are looking for an expert partner to help steer you to confident solutions, contact us todayContact us