9th November 2020

Marketing Coordinator

Marketing Coordinator
Cello Health Bio Consulting

Why Cello Health BioConsulting?

Cello Health BioConsulting is a business development and strategy consulting firm that has been serving clients in the pharmaceutical, biotech, and healthcare investment industries for more than 30 years. We differ from other consulting firms in the unique depth and breadth of our therapeutic area expertise, in our people (most of whom have advanced scientific degrees), and in the quality of our client interactions.

Cello Health BioConsulting is in a period of growth and expansion and is currently seeking to add an experienced Marketing Coordinator to support business development and marketing activities as the organization prepares for and promotes its attendance, presentations and engagements at key biopharma industry conferences and meetings, and on expert panels, and for release of its authored thought papers and posts. This position is based in our Florham Park, NJ office (Greater New York Metro Area); however, due to the COVID-19 pandemic, we are working remotely for the foreseeable future.

The role

The Marketing Coordinator, under the direction of the VP Business Development, will be responsible for initiating, developing and implementing marketing and promotional campaigns and materials; identifying and qualifying new target clients; tracking website “clicks” and other data to quantify marketing impact; maintaining promotional materials inventory; planning and promoting meetings and trade shows; maintaining databases; preparing reports; liaising with Cello Health for sales and marketing coordination; maintaining website with up-to-date, accurate and user-friendly content; and other business development and marketing duties as assigned by the VP Business Development.

Since the coordinator will develop and publicly distribute and post promotional material, the ability to design and format visually appealing and clear promotional materials, understanding the target audience and company objectives, and employing exquisite attention to detail and quality control, is essential.

The coordinator will schedule meetings and calls between leaders in Cello Health Bio Consulting’s business consulting team and prospective clients/leads/key opinion leaders (KOLs)/experts. The coordinator will handle a high-volume of outbound and inbound calls and email correspondence as they network/negotiate with prospective clients and their representatives to identify and schedule times and locations for the meetings.

The coordinator will also manage multiple scheduling databases, so accuracy and attention to detail is critical. As there are often many changes with schedules, the coordinator must be able to prioritize and pivot to stay on track. For this scheduling and other administrative support tasks emanating from the business development and marketing role, the coordinator will receive direction from the Executive Assistant and various leaders within the company.

Essential functions

  • Assist in the development and implementation of all strategic and tactical marketing initiatives and plans that include print, web content, tradeshows and social networking opportunities.
  • Create branded advertising campaigns and assist with white papers and other technical content.
  • Will organize mass mailings, including handling and tracking returns and responses
  • Coordinate and organize all conferences and webinars arrangements
  • Work with various partnering systems to schedule meetings with clients leading up to and during all conferences
  • Assist with incoming client requests: writing responses, compiling attachments and managing timelines.
  • Identify, qualify (characterize) and contact prospective clients/business leads and KOLs/experts from follow-ups to meetings and conferences.
  • Maintain internal database with required information
  • Will serve as a back-up resource for other administrative duties

Candidate profile

  • Five years’ experience in an administrative role, with demonstrated expertise in marketing required; a degree in marketing or communications is preferred
  • Experience in a high-volume, fast-paced coordinator / administrative position in a marketing-related organization is a plus
  • Demonstrated knowledge in coordinating efforts for trade shows, conferences and web-based meetings/webinars
  • Strong communication skills; ability to understand and convey complex information; ability to write clearly and well; attention to detail and quality in live person-to-person and written communications
  • Excellent computer skills, including experience using Excel, Word, PowerPoint, and Microsoft Office
  • Must be able to manage multiple clients simultaneously, adjust to/manage competing/shifting priorities, demands and timelines
  • Strong interpersonal skills, with a collaborative spirit; able to effectively liaise with colleagues across levels to achieve objectives
  • Strong organizational, and problem-solving skills, with a keen eye for detail
  • Accepted file types: doc, docx, pdf, txt, rtf, Max. file size: 64 MB.
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