20th January 2020

Breaking Blue Research Joins Cello Health Insight

Breaking Blue Research Joins Cello Health Insight

We’re delighted to announce that our sister agency Breaking Blue Research is formally joining Cello Health Insight.

Breaking Blue is a leading global tech and consumer research business, whose clients include 3M, BT, Canon, Dunhummby, Hewlett-Packard and the NHS. The merger brings specialist expertise that will strengthen our overall business insights and analytics offer by:

• Adding complementary sectoral expertise to bring best-in-class tech and consumer know-how to our work in health
• Facilitating seamless interaction and combining forces to deliver unique capabilities in behavioural science, data analytics and tracking
• Giving our talented team members greater career development opportunities

Recent years have seen increasing collaboration between our two teams across Cello Health plc, and we’ve successfully worked together to apply the latest in research thinking to best meet our clients’ needs for transformative insight, as well as benefiting from the physical proximity with our shared office location in London.

Managing Director Kate Andersen said: “The formal operational merger of these two companies is a natural next step for us.”

CEO Jane Shirley added: “We’re excited to announce this coming together, which will help us deliver richer insights than ever before.”

The ‘Breaking Blue’ team will retain their client-facing brand name and identity, marketed as ‘A Cello Health Insight Business’.

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