Over the 11 years I have been in the role of Specialist Patient Director, interest in understanding the experience of patients and caregivers has exploded. It’s been fantastic to be on the front line of that development. I came to my role here with many years of healthcare and consumer market research experience and as a qualified psychotherapist. I count myself very fortunate that Cello had the foresight to ‘back’ patient research before it was a popular movement and that is reflective of how they constantly pursue new opportunities. They have given me rein to develop new ideas, models and techniques.
It is an ongoing delight to witness the growth in the range of approaches, diseases, countries and clients involved in our patient work and to watch the passion and development of expert skills in our researchers. As a great believer in following one’s passion and curiosity, I know this was the best place for me, as it is for others who believe in giving an authentic voice to the patient
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